Camping World, Kevin Harvick Inc. and the Truck Series

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Camping World is one of the companies that could become the title sponsor of what is now the NASCAR Craftsman Truck Series.
Camping World is also one of the title sponsors on Ron Hornaday's No. 33 Chevrolet Silverado for Kevin Harvick Inc.
Harvick, a driver for Richard Childress Racing in the NASCAR Sprint Cup Series, was asked what would happen to Hornaday's truck if Camping World becomes the sponsor of the Truck Series.
The deal Camping World has with Harvick and the No. 33 truck ends in 2009. Harvick said he expects Camping and VFW to be the title sponsors on Hornaday's truck next year.
Camping World also has a stake in Harvick's Nationwide Series team. That team could be affected the most if Camping World becomes the sponsor of the Truck Series, Harvick said.
Harvick was asked before qualifying for the NASCAR Sprint Cup Series race at Kansas Speedway on Friday if he was upset by NASCAR's apparent cherry-picking of sponsors from teams, especially in light of the current economic climate.
"I don't think they cherry-picked in this situation," Harvick said. "I think if you look at the entitlements that Camping World has, it is definitely something that they obviously look at what works for them and their vendors and the way that they sell product at the race track. It has got to make sense. If something doesn't make sense for me from a business side of it, I don't do it. It has to make sense on that side of it. Camping World has been a great partner and will continue to be a great partner as we roll forward on the No. 33 truck."
In addition to being a sponsor on the No. 33 truck, Camping World is also a sponsor on the No. 33 car driven by Harvick in the Nationwide Series.
"We have a lot of good races on the No. 33 car with me driving," Harvick said. "It is just something that we haven't been selling. We have sold the rest of the car; I don't foresee a problem there."
Harvick said NASCAR has been in communication with him about the negotiations with Camping World.
"We have known that Camping World has been looking at the entitlement," Harvick said. "This has to work for everybody and ... there is definitely not any cherry-picking from a NASCAR standpoint. This is just a company looking at it, one of a few companies looking at something that might make sense for them. That is not something that you can damn anybody for. You just have to stand back. Sponsorship hunting is something that is always going to be a part of NASCAR, the teams and there is going to be some crossover and some things that happen. I just like the fact that there has been good communication and been on the same page with the team from this point."
There is a possibility that Camping World will be the sponsor of the Truck Series and on Hornaday's truck in 2009.
"I don't know the details of how far along they are with NASCAR," Harvick said. "I know that they are under contract to run on Ron Hornaday's truck, it will be the Camping World Chevrolet with six VFW races with Hornaday next year."

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in the Paddock


Tim Haddock covers motorsports — including stock-car and open-wheel racing — for the Los Angeles Daily News.

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This page contains a single entry by Tim Haddock published on September 26, 2008 2:50 PM.

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