BabySteals.com a deal?

UPDATE: A few readers noticed what I didn't - that yesterday's deal on BabySteals was for a DVD and CD, making $15 for the pair a spanking good price. Doh! To be fair I'm going to revisit the site and blog about it again after I return from vacation.

PREVIOUSLY: BabySteals.com has taken a popular online business model - selling one product for 24 hours or until it sells out - and applied it to baby and maternity gear.

Today's product, volume II of a sign language DVD called "Baby Signing Time," has already sold out. It was $15 (orig $30).

But don't fret. Target has the same product for $15. Amazon has it for $14.

So far, I'm not impressed. However, this is just one item. I would stay tuned and do a quick comparison at Target, Amazon and ToysRUs online before buying. There is always a chance they could have a better price than these established retailers.

Each day the new product comes online at 8 am PST. You can subscribe to their daily deal e-mail or RSS feed. On weekends they sell items leftover from previous days. Occasionally there is more that one product a day. Read their FAQs here.